1.
Sudhir Kumar Dr. Madan Prasad Shivajirao Dr.Rajesh Verma. Examining the Impact of Storytelling in Content Marketing on Consumer Engagement and Brand Loyalty. ADJM [Internet]. 2023 Dec. 6 [cited 2024 Oct. 5];25(6):121-30. Available from: https://newjournalzone.in/index.php/ijmfsmr/article/view/97