Examining the Influence of E-commerce on Consumer Behaviour: A Comprehensive Review

Abstract

The advent of the internet and the proliferation of e-commerce platforms have transformed the way consumers interact with businesses and make purchasing decisions. This comprehensive review delves into the multifaceted impact of e-commerce on consumer behavior. Drawing from a vast body of research, we explore the evolution of e-commerce, its various dimensions, and the profound changes it has instigated in consumers' attitudes and actions.The review begins by examining the convenience factor offered by e-commerce, highlighting how it has revolutionized shopping by providing 24/7 access, a wide range of product choices, and the convenience of doorstep delivery. Furthermore, it investigates the role of online reviews and social media in shaping consumer perceptions and trust in e-commerce platforms.the review delves into the psychological aspects of e-commerce, such as the influence of website design, user experience, and personalized recommendations on consumer decision-making processes. It also explores the impact of factors like price transparency, discounts, and promotions in shaping consumer choices.