Review of FMCG Brand Building through the Digital Advertising

Abstract

This review delves into the dynamic landscape of Fast-Moving Consumer Goods (FMCG) brand building, emphasizing the pivotal role of digital advertising in the contemporary marketing sphere. As traditional methods evolve, digital platforms emerge as catalysts for unparalleled brand visibility and engagement.Digital advertising offers FMCG brands an expansive canvas to craft compelling narratives and connect with consumers on a personal level.